You Grew Up, So Your Soda Did Too
Think back to the glory days. You were sitting in front of
the TV, gripping a tiny 12oz can filled with electric neon sugar. It tasted like
summer, but let’s be honest: it was basically rocket fuel. You loved it, you
chugged it, and then you inevitably crashed from it.
Then a funny thing happened…you grew up.
You traded cartoons for cardio. You started caring about
what fuels your body. You got stronger, smarter, healthier. You looked at
that tiny can of sugar and realized: it just doesn’t fit your life anymore.
Too small. Too sweet. Holding you back.
We decided it was time for your soda to grow up with you.
Welcome to SOAK.
Soda Made for Sweat®
…but it doesn’t stop there.
Just like you, we got bigger and better. We left the 12oz
kid size in the past where it belongs and graduated to a proper 16oz can
because you’re thirsty. We swapped the intense sugar rush for the electrolytes
and B vitamins you need to replenish and recover, not just buzz and crash.
We took the flavors you loved, stripped out the junk, and
rebuilt them to fuel the person you are today.
You put in the work to become a better version of yourself.
You deserve a soda that does the same.
GET SOAKED!
Collapsible content
Who We Are
You already know why we built SOAK, but you should probably know who is behind it.
We are Ryan & Garrett, two veterans who are completely new to the beverage industry. SOAK Hydration was officially formed in March 2024 because we knew exactly what we wanted to drink after a grueling shift, and we knew the big brands were never going to make it for us. On November 1st, 2024, we officially launched our first flavor.
The Blueprint
Since we did not have a lab, we brought in some experts. We worked with a career
pharmacist to map out the exact recovery formula a hard working body needs, and we consulted with competitive OCR athletes to make sure the drink actually held up under the toughest conditions. Then we took that blueprint to a professional beverage developer. We spent months going back and forth, testing round after round of samples. Our rule was simple: Flavor comes first. It had to taste incredible and feel like a soda without the diet taste. When the early samples were not perfect, we kept pushing until it was truly the Soda Made for Sweat®.
The Hustle
Having a great formula is one thing, but getting it into the hands of real people is a
completely different animal. We do not have any investors or a massive advertising budget. We cannot just buy our way onto grocery store shelves. We are literally building this brand from a fold out table and going head to head with the big beverage companies. But staying out of the boardroom is our biggest advantage, we have no shareholders to cut corners for. We just have to make a drink so good that you keep drinking it.
Built for YOU
We did not build this company for the professional athletes getting paid to train in private gyms. We built this for the clock punchers, the day laborers, the first responders, and the overnighters. This is hydration built for people with real jobs and real lives. You do not have a camera crew or an endorsement deal. You are the unsponsored, the ones putting in the long hours and getting the work done. You keep showing up, and we have your back.
The SOAK Team
Co-Owner/Founder
Ryan
Ryan is a Marine Corps veteran, entrepreneur, and operations leader who has spent most of his adult life in places where long hours, high pressure, and figuring shit out are part of the job.
After serving in the Marine Corps, he built a career in energy and industrial operations before making the perfectly reasonable decision to start a beverage company in his spare time.
A Southern California native, Ryan is into old cars, motorcycles, lifting heavy things, good beer, and projects that inevitably require three more trips to the hardware store.
At SOAK, he handles a little bit of everything, which is either the benefit of being a founder or a serious misunderstanding of how job titles are supposed to work.
Co-Owner/Founder
Garrett
Garrett is an Army veteran and either an unemployable or "multifaceted individual" who has spent his adult life collecting random resume entries and living across a handful of states.
Having bounced between construction, security, sales, graphic design, and fitness before he ultimately decided it's best to just work for free.
When he’s not learning through unfortunate trial and error, Garrett is usually somewhere near a motorcycle, doing physical labor, or competing in something.
He works with Ryan on building a cohesive brand style and identity, while simultaneously serving as the company’s entire PHX warehouse staff and shipping department.
Customer Service/Human Resources